This policy is effective as of January 1 2021.
The website you have entered is operated by Central Coast Marketing (CCM).
Collection of Your Personal Information by CCM
CCM’s mission is to provide you with personalized services and offerings designed to enhance your Santa Ynez Valley experience. To do so effectively, CCM collects the following information:
CCM, through the use of the CCM Website, only collects Personal Information about you when you voluntarily provide such personally identifiable information to CCM using the CCM Website. Throughout our site, you may be asked to provide Personal Information so that you can make purchases, receive related confirmation information or promotional mailings, sign up for our free e-newsletters, receive a digital or print copy of our visitors guide, complete a survey or for a variety of other reasons. If you do not wish your Personal Information to be collected, please do not submit it.
Use of Your Information by CCM
It is the policy of CCM not to sell, share, transfer, or rent to third parties any information you provide to CCM, through the use of the CCM Website, without your written consent except as required by operation of the law or in compliance with legal authorities; provided, however CCM may share your personal information with certain third parties (“Target Third Parties”) without your written consent in order to further the purpose for which you voluntarily provide CCM with the information. Additionally, CCM engages third party information management service providers to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. CCM does not transfer or relinquish ownership of information maintained about you within Visit SYV systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in our systems confidential.
CCM reserves the right to take any action CCM deems prudent or necessary to safeguard the CCM Website and your information in CCM systems and databases from malicious or unwarranted attack by viruses, hackers, or other miscreants.
Google Analytics Remarketing and Google Analytics Demographics and Interest Reporting
CCM routinely uses Google Analytics to collect, compile, and report statistics and information reflecting the use of the CCM Website and information services in order to enhance membership services, advertising services, improve marketing and promotional efforts, analyze CCM Website usage, improve the CCM Website’s content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings. If you would like to learn more about the scope of the Google Analytics tool, you can visit: google.com/analytics.
Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
Collection and Use of Your Information by Third Parties
Changing and Deleting Your Personal Information
You may request CCM change or delete your personal information in CCM’s systems and databases by submitting a detailed description of the desired action to the following e-mail address: web@CentralCoastMkt.com. Please note that after CCM processes a change or deletes your personal information from active CCM systems and databases, it is possible that non-active residual copies of your information may still exist in CCM systems and on archive or backup media.
We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in). We do not share our mailing lists with any third parties, including advertisers or partners.
Your Questions and Concerns