Privacy Policy

This policy is effective as of January 1 2021.

The website you have entered is operated by Central Coast Marketing (CCM).

We are committed to protecting the privacy and confidentiality of individuals who visit the CCM Website located at This Privacy Policy outlines the type of information that is collected on the CCM Website, and how we use and protect it. This Policy also tells you what to do if you do not want your Personal Information collected when you visit the CCM Website, and how you can change information you have already provided to CCM.

Your Consent to This Privacy Policy

By using the CCM Website, you signify that you agree with the terms of our current Privacy Policy as posted in this area of the site. The website you are visiting is in support of tourism, travel, dining, lodging, and entertainment services offered by third parties (“Vendors”). If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use the CCM Website.

Collection of Your Personal Information by CCM

As used in this Privacy Policy, “Personal Information” means personally identifiable information such as your name, street address, telephone number, credit card information, ticketing and reservation information, screen name, preferences and email address.

CCM’s mission is to provide you with personalized services and offerings designed to enhance your Santa Ynez Valley experience. To do so effectively, CCM collects the following information:

CCM, through the use of the CCM Website, only collects Personal Information about you when you voluntarily provide such personally identifiable information to CCM using the CCM Website. Throughout our site, you may be asked to provide Personal Information so that you can make purchases, receive related confirmation information or promotional mailings, sign up for our free e-newsletters, receive a digital or print copy of our visitors guide, complete a survey or for a variety of other reasons. If you do not wish your Personal Information to be collected, please do not submit it.

The CCM Website employs “cookie” technology. Cookies are small pieces of data stored in files on your computer allowing the CCM Website to track your use of the CCM Website as you visit and revisit the CCM Website. The use of cookies by the CCM Website complies with generally accepted programming standards and practices. Please note that you can choose to block the use of cookies through settings in your web browser but be advised that certain features of the CCM Website may not work properly without them.

Use of Your Information by CCM

It is the policy of CCM not to sell, share, transfer, or rent to third parties any information you provide to CCM, through the use of the CCM Website, without your written consent except as required by operation of the law or in compliance with legal authorities; provided, however CCM may share your personal information with certain third parties (“Target Third Parties”) without your written consent in order to further the purpose for which you voluntarily provide CCM with the information. Additionally, CCM engages third party information management service providers to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. CCM does not transfer or relinquish ownership of information maintained about you within Visit SYV systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in our systems confidential.

CCM reserves the right to take any action CCM deems prudent or necessary to safeguard the CCM Website and your information in CCM systems and databases from malicious or unwarranted attack by viruses, hackers, or other miscreants.

Google Analytics Remarketing and Google Analytics Demographics and Interest Reporting

CCM routinely uses Google Analytics to collect, compile, and report statistics and information reflecting the use of the CCM Website and information services in order to enhance membership services, advertising services, improve marketing and promotional efforts, analyze CCM Website usage, improve the CCM Website’s content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings. If you would like to learn more about the scope of the Google Analytics tool, you can visit:

Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Collection and Use of Your Information by Third Parties

Please note that third parties may offer goods and services on and through the CCM Website. We assume each such third party has its own internal privacy policy and data collection and use practices. CCM does not have any responsibility for their practices.

Changing and Deleting Your Personal Information

You may request CCM change or delete your personal information in CCM’s systems and databases by submitting a detailed description of the desired action to the following e-mail address: Please note that after CCM processes a change or deletes your personal information from active CCM systems and databases, it is possible that non-active residual copies of your information may still exist in CCM systems and on archive or backup media.

Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in). We do not share our mailing lists with any third parties, including advertisers or partners.

Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of’s use of your information, please contact at the following e-mail address:

Changes to this Privacy Policy

On occasion,CCM may amend or change this Privacy Policy by updating or revising this posting, with the revised terms taking effect as of the date of its posting.